The Sparkle Behind the Strategy
There’s something quite exquisite about knowing exactly who you are.
From a young age, I understood that life would never hand me anything. Not the perfect moment, not the perfect opportunity, not even the perfect shade of lipstick. I would have to choose. To shape. To say yes to what set my soul on fire, and no to everything else — no matter how shiny the offer.
I was never interested in being one thing.
Model, designer, creative director, storyteller — the roles may shift, but the heart stays the same. And that heart beats with clarity, intention, and just the right touch of rebellion.
Ambition doesn’t have to be loud. Passion doesn’t need applause.
Real strategy? It sparkles quietly, behind the scenes — in the soft curve of a sketch, the scent of an idea, the seam of a well-cut plan. You might not see it at first. But oh, you’ll feel it.
That’s the secret.
The magic isn’t in chasing everything.
It’s in knowing exactly what’s worth chasing.
So here’s my gentle reminder, wrapped in silk and sealed with sincerity:
You are the one in charge of your story. Let every move you make feel like a signature. Let every “yes” feel like a spark. And never, ever, settle for anything that doesn’t make your heart exhale with joy.
In our fast and busy digital era, having a moment to sit down in a comfy chair with a real book is something unreal - and thus, very valuable.
Here is April Malmsteen’s round-up of essential fashion coffee table books - all of them absolutely gorgeous-looking and worth the read from cover-to-cover.
Read MoreApril Malmsteen has developed a well-known reputation as a hardworking businesswoman thanks to her many successful pursuits. From working in a variety of industries, such as music management, health, conservation, and finally cosmetics, April has vast experience in a range of areas. No matter what venture she’s been pursuing, whether with her earliest businesses in England to her current businesses in Miami, April approaches each project with ambition, passion, and care. Read this interview with ideamensch.com to learn more.
Read MoreRegardless of what you do in life, your personal brand is important and vital to your success. You want to present yourself in a positive and accurate way, especially on social media. It’s never too early to start focusing on the brand you’re creating on your social media profiles, especially if you’re working on something that requires you to frequently post online. Maybe you’re a blogger, starting your own business, or working toward becoming a social media influencer. No matter what it is, there are certain tips and tricks you can use that’ll help you create a fantastic personal brand.
Read MoreNo matter who you are or where you are in life, embracing and cultivating self-confidence is incredibly important. You have value as a person, even though there are going to be some days when you feel down and lost. Life is going to be challenging, but as long as you keep pushing forward, you can do whatever you set your mind to. When you’re questioning who you are and your purpose in life, here are some ways to inspire confidence in yourself so you can go out there and keep crushing your goals.
Read MoreSometimes, no matter how dedicated or passionate you are about what you’re working toward, you feel like you have no motivation to keep pushing forward. No matter what your goal is, there are going to be times when you feel discouraged. However, it’s vitally important that you do not let these moments get to you. Use these tips to motivate yourself in order to reach your dreams.
Read MoreNo matter what you do in life, the key to achieving success and happiness is passion. There are people who have all the money in the world, but they feel unfulfilled. You may set out a list of goals for yourself, achieve them, but find you still feel unsatisfied. When someone feels this way, it’s because they did not find and follow their true passions in life. Unfortunately, many people are discouraged from following their passions because they’re told they’ll never be successful or financially stable. While it’s important to make sure you provide for yourself and your family, you shouldn’t let what someone else tells you stop you from following your passion and achieving fulfillment.
Read MoreApril Malmsteen's blog about the vital skills you need to succeed as an entrepreneur! Learn how to make the most of your entrepreneurial career and achieve true success in your business ventures.
Read MoreIf you're planning on embarking on your own business ventures as an entrepreneur, you'll want to do plenty of research. Take a look at some of these great books that will give you valuable guidance and motivation on your entrepreneurial journey!
Read MoreBlog from April Malmsteen on what it takes to be a successful female entrepreneur. Follow these tips on your path toward achieving your professional goals.
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